Asset Descriptions
DullesMoms is an award-winning online resource for families in Northern Virginia that specializes in sharing family-friendly businesses, events, and opportunities, as well as services in which women are the primary decision-makers.
ASSETS
• Social Media
• Site
• Digital Newsletter
• Email
• Other
• Summer Camp Guide
MORE
• By the Numbers
• Demographics
• Reach
SOCIAL MEDIA
SOCIAL MEDIA: SOCIAL PROMOTIONS
DESCRIPTION:
A Social Promotion is a custom-written message that appears on select DullesMoms social media platforms, which could include Facebook, Twitter, or Instagram. Giving you added value, this promotion includes:
• Custom-written message & call to action
• Vanity weblinks
• Curated, rights-free images and/or graphics (if needed)
EXAMPLE:
To see examples of DullesMoms’ most recent social media promotions, visit our social media communities:
Facebook • Twitter • Instagram
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SOCIAL MEDIA: STORIES
DESCRIPTION:
A Story is an additional way to share your message on Facebook and Instagram. This feature appears at the top of the News Feed (on mobile devices), above the “fold” and before all other content for 24 hours.
To “view” a Story, users simply tap on it and are taken to an image or video that shares your message with a call-to-action button. For each Story tab, there could be multiple stories. However, with the option of an exclusive Story, yours always appears as the first one. Giving you added value, this promotion includes:
• Curated, rights-free imagery and/or graphics (if needed)
EXAMPLE:
See where to find a Story on Facebook here.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SITE
SITE: DIGITAL BANNER
DESCRIPTION:
A digital Banner connects readers to your preferred web destination. Available in medium and large, a banner rotates position page-to-page on the right-hand side of DullesMoms.
EXAMPLE:
To see examples of banners, visit DullesMoms.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SITE: HOMEPAGE FEATURED MESSAGE
DESCRIPTION:
A Homepage Featured Message is a promotion that appears on DullesMoms’ home page, under the top section (with images). Giving you added value, this promotion includes:
• Custom-written message & call to action
• Vanity weblinks
• Curated, rights-free images and/or graphics (if needed)
EXAMPLE:
To see examples of homepage featured messageS, visit DullesMoms.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SITE: EVENT-STYLE BLOG POST
DESCRIPTION:
An Event-Style Blog Post is a custom-written post about your opportunity, including an engaging description, call-to-action, and event detail links.
EXAMPLE:
To see examples of a blog post, visit DullesMoms.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SITE: GUIDE SPONSORSHIP
DESCRIPTION:
DullesMoms produces specialty guides throughout the year. Sponsorship includes a medium digital banner at the top of the guide — the first thing readers see — allowing you to reach a hyper-targeted audience.
EXAMPLE:
Ask for an example.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SITE: PREMIUM CALENDAR INCLUSION
DESCRIPTION:
This promotion allows DullesMoms to not only include your special events on the calendar, but your daily operating hours, too. This is an exclusive, high-value opportunity, as DullesMoms’ Calendar is a top-visited page.
EXAMPLE:
Visit DullesMoms’ calendar page.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
DIGITAL NEWSLETTER
DIGITAL NEWSLETTER: EXTRA! EXTRA! MESSAGE
DESCRIPTION:
An “Extra! Extra!” Message is a custom-written promotion that appears in the “Extra! Extra!” section of DullesMoms’ weekly digital newsletter sent to approximately 8k opt-in subscribers.
Giving you added value, this promotion includes:
• Custom-written message & call to action
EXAMPLE:
Visit DullesMoms’ newsletter archive.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
DIGITAL NEWSLETTER: FEATURED MESSAGE
DESCRIPTION:
A Featured Message is a custom-written promotion that appears in the “top half” of DullesMoms’ weekly digital newsletter sent to approximately 8k opt-in subscribers. Giving you added value, this promotion includes:
• Custom-written message & call to action
• Curated, rights-free images and/or graphics (if needed)
EXAMPLE:
Visit DullesMoms’ newsletter archive.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
DIGITAL NEWSLETTER: BANNER
DESCRIPTION:
A digital banner connects readers to your preferred web destination. This medium banner-sized banner (300 x 150 (w x h, pixels)) appears between content sections of DullesMoms’ weekly digital newsletter sent to approximately 8k opt-in subscribers.
EXAMPLE:
Visit DullesMoms’ newsletter archive.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
EMAIL BLAST
DESCRIPTION:
An Email Blast is a custom-written message sent to DullesMoms’ subscribers that is mobile-enabled (including optimized images and text) and web-accessible after publishing. Email blasts are often replicated as a blog post on DullesMoms, as well as DullesMoms’ Google Business Listing (an added value asset, at no extra cost).
EXAMPLE:
Ask for an example.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
SUMMER CAMP GUIDE
DESCRIPTION:
DullesMoms’ Summer Camp Guide is the go-to destination for families planning their summer break. This includes in-person and virtual opportunities. Readers discover your opportunities with a simple scroll or a dynamic search, including keyword, age, and location.
EXAMPLE:
Visit DullesMoms’ Summer Camp Guide.
AUDIENCE:
To view the audience this promotion reaches, as well as the numbers that matter, click here.
GOOGLE BUSINESS PROFILE POST
DESCRIPTION:
A Google Business Profile Post (“What’s Up?” or Event-Style Message) is a custom-written message that appears on DullesMoms’ Google Business Profile. Giving you added value, this promotion includes:
• Custom-written message & call to action
• Vanity weblinks
• Curated, rights-free images and/or graphics (if needed)
EXAMPLES:
• “What’s Up?” Message
• Event-Style Message
AUDIENCE:
n/a
BANNER DESIGN
DESCRIPTION:
This service includes the design of a medium or large hi-res digital banner. Giving you added value, this promotion includes:
• Hi-res jpg or png file
• Curated, rights-free imagery and/or graphics (if needed)
