Asset Descriptions
Scroll below to see a description of available assets, or narrow down your search by choosing:
Social • Site • Calendar • Newsletter • Email • Other
SOCIAL
SOCIAL PROMOTIONS
Your promotion or message shared on select DullesMoms.com social platforms.
• Custom-written
• Includes vanity URL(s)
• Includes curated, rights-free images and/or graphics (if needed)
FACEBOOK STORY
Appears at the top of the Facebook News Feed (on mobile devices), above the “fold,” and before all other content for 24-hours. Readers tap on the story and are taken to an image or video that shares your message and call-to-action.
For each Story tab, there could be multiple stories. However, with the option of an Exclusive Facebook Story, yours always appears as the first one.
• See where to find a Story on Facebook here.
• Includes curated, rights-free imagery and/or graphics (if needed)
SITE
SIDEBAR BANNER
Connects readers to your preferred web destination; a banner is located on the right-hand side of DullesMoms.com and rotates position page-to-page.
• In 2021, DullesMoms.com had more than 1.3 million pageviews
• What are our 2022 pageviews so far? Just ask!
• Who is our audience? Click here to get to know them.
BANNER DESIGN
Design of a hi-res digital banner, including curated, rights-free imagery and/or graphics (if needed). Each banner clearly communicates your promotion and adheres to your brand standards (if provided).
• Medium (Med): 300 x 150 | W x H, pixels
• Large (Lrg): 300 x 250 | W x H, pixels
HOMEPAGE FEATURED MESSAGE
A premium opportunity that appears on DullesMoms’ home page, under the top section (with images), labeled “Featured Fun & Opportunities.”
• Includes custom-written headline and text (~60 characters, including spaces)
• Includes a call-to-action that links to an event-style blog post on DullesMoms
• Includes curated, rights-free images and/or graphics (if needed)
EVENT-STYLE BLOG POST
A custom-written blog post about your opportunity, including an engaging description, call-to-action, and event detail links.
CALENDAR
PREMIUM INCLUSION
DullesMoms includes not only your special events on our community calendar, but your daily operating hours too. This is an exclusive, high-value opportunity, as the Calendar is a top-visited page.
FEATURED EVENT
Description coming soon
NEWSLETTER
Check out recent newsletters here.
FEATURED MESSAGE
A custom-written promotion that appears in the “top-half” of our weekly digital newsletter sent to approximately 8k opt-in subscribers. Includes an image, headline, 2-5 sentence message, and call-to-action.
• See an example here; check out recent newsletters here.
EXTRA! EXTRA! MESSAGE
A custom-written promotion that appears in the “Extra! Extra!” section of our weekly digital newsletter sent to approximately 8k opt-in subscribers. Includes headline, 2-5 sentence message, and call-to-action.
• See an example here; check out recent newsletters here.
BANNER
A banner that appears in DullesMoms’ weekly digital newsletter sent to approximately 8k opt-in subscribers.
BANNER DESIGN
Design of a hi-res digital banner, including curated, rights-free imagery and/or graphics (if needed). Each banner will clearly communicate your promotion and adhere to your brand standards (if provided).
• Medium (Med): 300 x 150 | W x H, pixels
EMAIL BLAST
A custom-written message sent to DullesMoms’ subscribers that is mobile-enabled (including optimized images and text) and web-accessible.
• Ask to see a recent Email Blast
GOOGLE BUSINESS PROFILE
When shared on DullesMoms.com’s Business Profile on Google, each opportunity below increases keyword searches related to your topic/event. Each is a replication of your content (within an allowed character count)
• Message: Shared by DullesMoms as a “What’s New” post. See an example here.
• Event: Shared by DullesMoms as an “Event” post. See an example here.
SUMMER CAMPS GUIDE
The go-to destination for families planning their summer break. Readers discover your opportunities with a simple scroll or a dynamic search, including keyword, age, and location.
• See the Summer Camp Guide here.
GUIDE SPONSORSHIP
Sponsorship of a specialty guide includes a medium banner at the top of the guide for a select period — the first thing readers see — allowing you to reach a hyper-targeted audience.
