Digital banners (also called display ads, web banners, or online ads) are link-enabled, image-based ads that run sitewide and appear on every device. Our standard placement is right-hand banners alongside the content. Custom header banners at the top of the page are also available.
Header banner visibility isn’t affected by screen size, and header banners may run on their own or rotate with other header banners. Right-hand banners shift with screen width:
- Desktop
Right-hand banners appear in a column alongside the content and are fully visible when the browser window is maximized. - Tablet
Depending on screen width, right-hand banners appear either alongside the content or below it. - Mobile
Right-hand banners appear in a single column below the content.
Right-hand banners are dynamic and shift position from page to page. A banner near the top of one page may appear midway down the next page. The advantage of rotating banners between pages is that top placement is shared rather than owned — every advertiser cycles through the most visible spots, and readers see a fresh arrangement on every page.
Browser settings matter, too. Zooming in (Ctrl + or Cmd +) or narrowing the browser window can switch a desktop screen to the tablet or mobile layout, which moves right-hand banners below the content. For the best view, use a desktop with the browser window maximized and the zoom set to 100%.
Updated Oct 26, 2026
