About DullesMoms.com


DullesMoms.com is an award-winning online resource for families in Northern Virginia that specializes in sharing family-friendly businesses, events, and opportunities, as well as services in which women are the primary decision-makers.


METRICS


These are the numbers that define DullesMoms.com:
Jan 1-Dec 31, 2023

      • Impressions
        21,500,000
      • Pageviews
        2,014,222
      • Unique Users
        568,993

• Impression: how many times a user sees a DullesMoms.com link in their search results.
• Pageview: each time a user opens a page on DullesMoms.com.
• Unique Visitor: the number of users that visit DullesMoms.com over a period of time.


SOCIAL MEDIA


These are the numbers that define our social media communities:
As of Mar 1, 2024

      • Facebook
        Followers: 29,470
        2023 Reach: 211,819
      • X
        Followers: 3,810
        2023 Impressions: 105,067
      • Instagram
        Followers: 4,410
        2023 Reach: 20,615

DEMOGRAPHICS


DullesMoms.com’s primary audience is women (95%) with children ages 0-10 living in the Greater Dulles area, including:

      • 25-34: 6.3%
      • 35-44: 44.5%
      • 45-54: 35.2%

REACH


The Greater Dulles area is roughly defined as a 10-15 mile radius around Dulles Airport, including:

      • Arlington County
      • Fairfax County
      • Loudoun County
      • Prince William County

However, since our region is so rich with memory-making opportunities, we often share “worth the drive” destinations and events, too, including Washington, DC, Maryland, and beyond.


TOP 20 CITIES REACHED


      1. Ashburn
      2. Brambleton
      3. Reston
      4. Herndon
      5. Leesburg
      6. Springfield
      7. Fairfax
      8. Chantilly
      9. Arlington
      10. Centreville
      11. Sterling/Potomac Falls
      12. Annandale
      13. Alexandria
      14. Gainesville
      15. McLean/Tysons
      16. Manassas
      17. Arcola
      18. Oakton
      19. Vienna
      20. Lorton