About DullesMoms.com


DullesMoms.com is an award-winning online resource for families in Northern Virginia that specializes in sharing family-friendly businesses, events, and opportunities, as well as services in which women are the primary decision-makers.


METRICS


These are the numbers that define DullesMoms.com:
Jan 1-Dec 31, 2023

      • Impressions
        21,500,000
      • Pageviews
        2,014,222
      • Unique Users
        568,993

Impressions: The number of times a user sees a DullesMoms.com link in their search results.
Pageviews: Each time a user opens a page on DullesMoms.com.
Unique Users: The number of users that visit DullesMoms.com over a period of time.


SOCIAL MEDIA


These are the numbers that define our social media communities:
As of JuLY 1, 2024

      • Facebook
        Followers: 29,500
        2023 Reach: 211,819
      • X
        Followers: 3,790
        2023 Impressions: 105,067
      • Instagram
        Followers: 4,675
        2023 Reach: 20,615

DEMOGRAPHICS


DullesMoms.com’s primary audience is women (95%) with children ages 0-10 living in the Greater Dulles area, including:

      • 25-34: 6.3%
      • 35-44: 44.5%
      • 45-54: 35.2%

REACH


The Greater Dulles area is roughly defined as a 10-15 mile radius around Dulles Airport, including:

      • Arlington County
      • Fairfax County
      • Loudoun County
      • Prince William County

However, since our region is so rich with memory-making opportunities, we often share “worth the drive” destinations and events, too, including Washington, DC, Maryland, and beyond.


TOP 20 CITIES REACHED


As of June 1, 2024

      1. Ashburn
      2. Leesburg
      3. Chantilly / South Riding
      4. Brambleton
      5. Sterling / Potomac Falls
      6. Reston
      7. Centreville
      8. Herndon
      9. Purcellville
      10. Springfield
      11. Fairfax
      12. Arlington
      13. Annandale
      14. Alexandria
      15. Gainesville
      16. McLean / Tysons
      17. Manassas
      18. Oakton
      19. Vienna
      20. Lorton