About DullesMoms.com


DullesMoms.com is an award-winning online resource for families in Northern Virginia that specializes in sharing family-friendly businesses, events, and opportunities, as well as services in which women are the primary decision-makers.

By the Numbers (Metrics)
Demographics
Reach
Media Kit


BY THE NUMBERS


These are the numbers that define DullesMoms:


2022 Pageviews
1,621,569

2022 Avg Pageviews/Mo
135,131

Facebook (as of Jan 1)
Followers: 29,548*
Likes: 28,964*

Twitter (as of Jan 1)
Followers: 3,853

Instagram (as of Jan 1)
Followers: 3,334


DEMOGRAPHICS


DullesMoms.com’s primary audience is women with children ages 0-10 living in the Greater Dulles area, including:


AGES
• 18-24: 6%
• 25-34: 54%
• 35-44: 20%
• 45-54: 15%
• 55+: 5%

GENDER
• Women: 98%
• Men: 2%


REACH


The Greater Dulles area is roughly defined as a 10-15 mile radius around Dulles Airport, including:

• Arlington County (Ar)
• Fairfax County (FF)
• Loudoun County (L)
• Prince William County (PW)

However, since our region is so rich with memory-making opportunities, we often share “worth the drive” destinations and events, too, including Washington, DC, Maryland, and beyond.


TOP 25 CITIES REACHED (2022):


1.  Ashburn (L)
2.  Reston / Herndon (FF)
3.  Sterling (L)
4.  Leesburg (L)
5.  Arlington (Ar)
6.  McLean (FF)
7.  Chantilly (FF + L)
8.  Burke (FF)
9.  Brambleton (L)
10. Centreville (FF)

11. Alexandria (FF)
12. Fairfax (FF)
13. Woodbridge (PW)
14. Annandale (FF)
15. Purcellville (L)
16. Manassas (PW)
17. Springfield (FF)
18. Gainesville (PW)
19. Vienna (FF)
20. Oakton (FF)

21. Mount Vernon (FF)
22. Falls Church (FF)
23. Manassas Park (PW)
24. Great Falls (FF)
25. Lorton (FF)


TOP 25 CITIES REACHED, BY COUNTY (2022):


FAIRFAX
2.  Reston / Herndon
6.  McLean
7.  Chantilly
8.  Burke
10. Centreville
11. Alexandria
12. Fairfax
14. Annandale
17. Springfield
19. Vienna
20. Oakton
21. Mount Vernon
22. Falls Church
24. Great Falls
25. Lorton

ARLINGTON
5.  Arlington

LOUDOUN
1.  Ashburn
3.  Sterling
4.  Leesburg
7.  Chantilly
9.  Brambleton
15. Purcellville

PRINCE WILLIAM
13. Woodbridge
16. Manassas
18. Gainesville
23. Manassas Park


MEDIA KIT


To view DullesMoms.com’s most up-to-date media kit, request one here.


*What’s the difference between a like and a follower? A Facebook “Like” is a person who has chosen to attach their name to a page as a fan. A Facebook “Follower” is a person who has chosen to receive your posts in their news feed (subject to Facebook algorithms).