Digital banners (also called display ads, web banners, or online ads) are link-enabled, image-based ads that run sitewide and appear on every device.
- Desktop
Banners appear in a right-hand column alongside the content. - Tablet
Depending on screen width, banners appear either alongside the content or below it. - Mobile
Banners appear in a single column below the content.
Banners are dynamic and shift position from page to page. A banner near the top of one page may appear midway down the next page. The advantage of rotating banners between pages is that top placement is shared rather than owned — every advertiser cycles through the most visible spots, and readers see a fresh arrangement on every page.
