Learn more about campaign assets, including descriptions, metrics, and more. See them all below, or filter by asset:
MESSAGE
A message is a custom promotion that appears on select social media channels, including Facebook, Instagram, and X. Each is custom-written and includes a call to action, a vanity link, and, if applicable, a rights-free image or graphic.
- REACH
A message across all three social media communities (FB, IG, X) reaches over †40,400 followers collectively. - EXAMPLE
Click here
STORY
A story is a graphic featured at the top of Facebook and/or Instagram news feeds.
- LOCATION
Click here - REACH
Over †36,770 followers collectively. - EXAMPLE
Click here
EXTRA! EXTRA! MESSAGE
A custom-written promotion that appears in the weekly digital newsletter under the Extra! Extra! section.
- LOCATION
Click here - REACH
8,100+ subscribers - EXAMPLE
Newsletter archive
FEATURED MESSAGE
A premium placement appearing first or second in the weekly digital newsletter.
- LOCATION
Click here - REACH
8,100+ subscribers
EMAIL BLAST
A dedicated, custom-written email sent to subscribers and optimized for mobile viewing.
BANNER
Rotating banners are available in medium and large sizes and appear site-wide.
- LOCATION
Click here - REACH
Appears on every page — *1.64 million pageviews annually
HOMEPAGE MESSAGE
A premium homepage placement linking directly to your blog post.
- LOCATION
Click here - REACH
*220,000 annual homepage views
GOOGLE BUSINESS PROFILE POST
A post is a high-visibility promotion that appears directly on the Google Search and Maps listing for DullesMoms.com. Each is custom-written with an image and a direct link to boost traffic, improve local search discovery, and capture the attention of parents at the exact moment they are searching for local resources.
*Based on 2025 analytics
†As of Jan 1, 2026