Learn more about our campaign assets, including descriptions, reach, and examples. Browse them all below, or jump to an asset:
Message
A message is a custom promotion that appears on select social media channels, including Facebook, Instagram, and X. Each is custom-written and includes a call to action, a vanity link, and, if applicable, a rights-free image or graphic.
- Reach: 41,700+ followers† collectively across Facebook, Instagram, and X
- Example: See examples
Story
A story is a graphic featured at the top of Facebook and/or Instagram news feeds.
- Location: See placement
- Reach: 38,100+ followers† collectively across Facebook and Instagram
- Example: See examples
Extra! Extra! Message
A custom-written promotion that appears in the weekly digital newsletter under the Extra! Extra! section.
- Location: See placement
- Reach: 8,100+ subscribers
- Example: Newsletter archive
Featured Message
A premium placement appearing first or second in the weekly digital newsletter.
- Location: See placement
- Reach: 8,100+ subscribers
Email Blast
A dedicated, custom-written email sent to subscribers and optimized for mobile viewing.
Banner
Rotating right-hand banners are available in medium and large sizes and appear sitewide. Learn more about banner visibility.
- Location: See placement
- Reach: 1.64 million annual pageviews‡
Homepage Message
A premium homepage placement linking directly to your blog post.
- Location: See placement
- Reach: 220,000 annual homepage views‡
Google Business Profile Post
A post is a high-visibility promotion that appears directly on the Google Search and Maps listing for DullesMoms.com. Each is custom-written with an image and a direct link to drive traffic, improve local search visibility, and capture parents’ attention when they search for local resources.
†As of Nov 2, 2026
‡Based on 2025 Google Analytics
Updated Nov 2, 2026
