Learn more about campaign assets, including descriptions, metrics, and more. See them all below, or search by asset:

MESSAGE
A message is a custom promotion that appears on select social media channels, including Facebook, Instagram, and X. Each is custom-written and includes a call to action, a vanity link, and, if applicable, a rights-free image or graphic.

REACH: A message across all three social media communities (FB, IG, X) reaches over 41,315^† followers collectively
EXAMPLE: Click here

STORY
A story is a graphic featured at the top of Facebook and/or Instagram news feeds.

LOCATION: Click here
REACH: Over 37,710^† followers collectively
EXAMPLE: Click here

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EXTRA! EXTRA! MESSAGE
A custom-written promotion that appears in the weekly digital newsletter under the Extra! Extra! section.

LOCATION: Click here
REACH: 8,100+ subscribers
EXAMPLE: Newsletter archive

FEATURED MESSAGE
A premium placement appearing first or second in the weekly digital newsletter.

LOCATION: Click here
REACH: 8,100+ subscribers

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EMAIL BLAST
A dedicated, custom-written email sent to subscribers and optimized for mobile viewing.

REACH: 8,100+ subscribers
EXAMPLES: Example 1 ∙ Example 2 ∙ Example 3

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SITE

BANNER
Rotating banners are available in medium and large sizes and appear site-wide.

LOCATION: Click here
REACH: 1.64 million annual pageviews^‡

HOMEPAGE MESSAGE
A premium homepage placement linking directly to your blog post.

LOCATION: Click here
REACH: 220,000 annual homepage views^‡

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OTHER

GOOGLE BUSINESS PROFILE POST
A post is a high-visibility promotion that appears directly on the Google Search and Maps listing for DullesMoms.com. Each is custom-written with an image and a direct link to drive traffic, improve local search visibility, and capture parents’ attention when they search for local resources.

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^†As of Aug 1, 2026
^‡Based on 2025 analytics
Updated Aug 1, 2026

Assets