Learn more about campaign assets, including descriptions, metrics, and more:
• Social Media
• Newsletter
• Website
SOCIAL MEDIA
Social Media Message
A social media message is a custom promotion that appears on select social channels, which may include Facebook, Instagram, or Twitter. Each message is custom-written and includes a call-to-action, a vanity link, and, if applicable, a rights-free image or graphic.
REACH: 38,450 followers
A message on all three communities collectively reaches an audience of over 38,450 followers. This combined strategy greatly maximizes your visibility.
EXAMPLE: Click here for an example of a single message shared across all platforms.
Social Media Story
A social media story is a graphic featured at the top of Facebook and/or Instagram’s news feeds. Click here to see where a story appears — a prominent and highly visible space.
REACH: 34,000 followers
A social media story shared on Facebook and Instagram has the potential to reach a combined audience of over 34,000.
EXAMPLE: Click here for an example of a story (part of a single message shared across all platforms.
NEWSLETTER
Our digital newsletter is published weekly. Once shared, newsletters are replicated on DullesMoms.com, allowing readers to discover your message by keyword search.
Newsletter “Extra! Extra!” Message
This newsletter message is a custom-written promotion in our weekly digital newsletter’s “Extra! Extra!” section. It includes a headline, your message, and a call to action. Click here to see where “Extra! Extra!” messages appear in our newsletter.
REACH: 8,100+
This message is part of our weekly digital newsletter sent to an audience of over 8,100.
EXAMPLE: Click here to see our archive, including our most recent newsletter.
Newsletter Featured Message
A featured message appears as the first or second message in our weekly digital newsletter. It is placed in a premium position and includes an image, headline, custom message, and call to action. Click here to see where featured messages appear in our newsletter.
REACH: 8,100+
This message is part of our weekly digital newsletter sent to an audience of over 8,100.
EXAMPLE: Click here to see our archive, including our most recent newsletter.
WEBSITE
Digital Banner
A digital banner lets readers discover your brand, opportunity, and more! It rotates when a reader clicks a new page, avoiding reader fatigue. Banners are available in two sizes: medium (3″ x 1.5″) and large (3″ x 2.5″). Click here to see where banners appear.
REACH: 2.1 million pageviews
A digital banner appears on every page of DullesMoms.com, which averages almost 2.1 million pageviews annually — an unparalleled opportunity to get your message in front of a hyper-local audience.
Homepage Featured Message
A featured message is a premium, highly visible opportunity for your blog post to appear on the homepage. Click here to see where featured messages appear.
REACH: 220,000 pageviews
Our homepage, where your message appears, received over 220,000 pageviews in 2024 — an average of almost 19,000 monthly.
Blog Post
A blog post is a dedicated page with prominent links that encourage readers to click to learn more, register, or purchase tickets to your dated opportunity. It is live for at least six months.
Specialty/Local Calendar Inclusion
Let us do the work for you! We’ll not only add your event to our popular community calendar, but expand your reach with strategic placement on select local community calendars.